MTV UP! Entering the Asian market

After UP Energy Beverages and Viacom have signed the exclusive contract about the global right to use the brand MTV for energy drink MTV UP! the implementation of the strategy of entering the large number of markets in Europe, Asia, Africa and America has been launched. The first step in that direction was made at the SIAL CHINA 2016 Food innovation fair- the largest of that kind in Asia.

The first presentation of the new line of energy drink on a global fair was very successful, many contacts were achieved with the distributors and a plan to launch the first market in the Asia- Pacific region was made. SIAL fair in Shanghai visits over 65,000 visitors from around the world, and its products represents nearly 3,000 exhibitors from 67 countries.

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