UP Energy Beverages partners with MTV International and creates a new branded energy drink MTV UP!

MTV International and UP Energy Beverages, european food and beverage producer, are giving fans around the world a boost with the release of a new energy drink MTV UP! The new beverage will be available in three delicious flavors, including classic as well as sugar free and orange. With an eye-popping design, the 250ml cans are perfect for MTV fans looking for a boost of energy.

“MTV is an iconic brand with a fun, restless spirit. We’re excited to inject this energy into a range of consumer products this year, beginning with MTV UP!,” said Kerry Taylor, Senior Vice President, Youth and Music for Viacom International Media Networks (VIMN) and Chief Marketing Officer of Viacom UK. “Agrokor is the perfect partner as we enter the energy drink space. We hope fans enjoy the great taste and boost of energy, and recommended they pair it with their favorite tunes.”

Josip Grgić, (UP Energy Beverages d.o.o.) commented on this cooperation by saying: “We are pleased to work with such a renowned partner on this exciting venture. As Viacom and UP Energy Beverages already worked together on several smaller scale projects, this presented itself as the next logical step, which fits perfectly with our growing focus on markets that are outside of our region. With its strength, recognition and numerous communication channels and platforms, MTV is the perfect brand to carry the energy drink product line and put it on the global map. In the growing category of energy drinks it is perfect to have a partner like MTV who has global strength and many fans who identify themselves with the MTV lifestyle.”