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Energy drink

HELLO, hello you music lovers, lifestyle makers, party goers, late-night workers, dawn greeters, smart drivers, network rulers, brainy students. MTV UP! energy drink is unique like you and will give you energy to express yourself even more. The burst of fantastic flavour in a specially designed can will boost a wave of fresh energy rush through your body. Never waste a single day, raise yourself with MTV UP! in every moment of your life!

Great tasting energy drink with a refreshing kick of crispy citrus flavour to raise you UP! to a whole new level.Sip it to catch the sensational taste and enjoy the instant energy upgrade!

One of caffeine’s primary sites of action in the human body is its stimulating effect on cognitive functions. Caffeine helps to improve concentration and increase alertness.

Caffeine has been known for its stimulating effects on the human body since the early civilizations who consumed it from natural sources like tea, coffee, cacao beans and cola nuts. To this day caffeine is naturally present in more than 60 plants and contained in many foodstuffs such as coffee, tea and chocolate. MTV UP! Energy Drink contains 32mg of caffeine in 100ml.

Taurine supports neurological development and helps regulate the levels of water and minerals in the blood. Taurine has antioxidant properties and seems to speed up the detoxification of harmful substances.

Taurine is an amino acid, naturally occurring in the human body and present in the daily diet like in poultry, fish, scallops, etc. Taurine is found in high concentrations in muscle, brain, heart and blood. Every person has about 1g of taurine per 1 kg of body mass, distributed throughout the body. Put another way, a 70 kg person naturally has in his/her body 70 times the amount of taurine contained in one can of MTV UP! Energy Drink.

B vitamins play a central role in the brain and contribute to the normal functioning of the nervous system; they are necessary in increased physical and mental effort, for the skin, hair and nails, memory, proper functioning of the digestive system, as protectors of the heart and blood vessels.

B vitamins contribute to the normal energy-yielding metabolism, such as the build-up and break-down of carbohydrates and proteins as well as to the normal mental performance, and the reduction of tiredness and fatigue. B vitamins are essential nutrients that the body can not synthesize, so it is necessary to provide them by the diet to maintain normal body functions.

Your body needs sugar for strength and energy. Sugars are simple carbohydrates which can be found in many foodstuffs, from fruits and fruit juices to other beverages including energy drinks.

Carbohydrates are basic nutrients consumed in the daily diet, and whether found in fruit or MTV UP! Energy Drink, your body processes these sugars the same way. MTV UP! Energy Drink contains 10g of sugar per 100ml, amount comparable to the sugar level in an equivalent amount of apple or orange juice. MTV UP! sugarfree version is available for those who wish to have the same benefits, but without sugar.


uk United Kingdom

it Italy

hrv Hrvatska (dostupno od ožujka 2017.)

IZIN ltd.

general distributor for UK

UP Energy Beverages d.o.o.

owner MTVUP! energy drink