MTV UP! was just launched on Russian market and was a star of MTV EMA Party at Gogol Centar Club in Moscow. 500 attendees including some of the most popular Russian musicians and celebrities came to this presentation which was followed by live concert, and all of them loved two refreshing tastes of new energy drinks: Classic and Original. Many of them used this opportunity to take photos with cans and recommend it to their friends. Event was organized by fantastic Viacom Russia team and they gave a big support to present MTV UP! line to their market.